The age old adage of asking for directions is frowned upon in some circles and in the age of GPS the directions are just presented to you. Unfortunately, the instant age of information marketers are forgetting one important component of their planning – a strategy – every marketers map. Answering the bigger questions is still frowned up in some circles, but as markets are no longer expanding and providing limitless opportunities, marketers must provide the map, strategy to rally for success. Marketers can no longer afford to let the market guide their steps, but need to chart their own success with the startegy they can provide. This is an interesting time for marketers – customers are narrowing, tactics are diverse and the rewards can be elusive, if the map is not clear. Take the time for the strategy and know the way to success.
The Cobbler has no shoes
Nope none, not even flip-flops. Sorry that just creeps us out. We are finally taking our own advice and marketing the big advantages of working with NMC Partners. Check us out @NMCPartners, www.linkedin.com/NMCPartners, www.facebook.com/nmcpartners Looking forward to boots for winter.
Active Channel is here!
On August 14 (yes a Friday), we launched our exciting new program, Active Channel. Active Channel gives product managers the tools to monitor the market in efficiently and effectively. Â
Active Channel monitors competitor pricing and positioning, promotional programs or “deals”, vendor compliance with minimum advertised pricing guidelines, product buzz, news and information sources, and other factors customized to each business. Long term trends are displayed in a customized dashboard available 24/7. Active Channel takes the information outside the walls of your company and makes it actionable inside your company.
Coupled with NMC Partners senior team of analysts, Active Channel is your advantage. Check out the overview presentation below and contact us at active (at) nmcpartners (dot) com.
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