The age old adage of asking for directions is frowned upon in some circles and in the age of GPS the directions are just presented to you. Unfortunately, the instant age of information marketers are forgetting one important component of their planning – a strategy – every marketers map. Answering the bigger questions is still frowned up in some circles, but as markets are no longer expanding and providing limitless opportunities, marketers must provide the map, strategy to rally for success. Marketers can no longer afford to let the market guide their steps, but need to chart their own success with the startegy they can provide. This is an interesting time for marketers – customers are narrowing, tactics are diverse and the rewards can be elusive, if the map is not clear. Take the time for the strategy and know the way to success.
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