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Crisis Blueprint
Putting your Communications Organization to the Test
Whether you have a Disaster Recovery plan or not, Crisis Blueprint creates a higher level of preparedness and comfort with what needs to be done.
Crisis Blueprint is a highly focused media training to teach your team how to respond to a crisis. We’ll review likely crisis situations, the organization’s vulnerabilities and the details of the management plan normally used to respond. If the plan needs to be expanded and updated, that will be done during this phase of the process. Once your plan in firmly in place, NMC Partners training team will stage a day-long workshop crisis.
Crisis Blueprint workshop team participants will recognize a developing crisis as directly related to the organization and as being serious enough to “keep them awake at night.” The team must make all of the decisions called for in the real situation, following their crisis communication plans. News stories are created by the training team, based on the input received, and on the crisis team’s responses to key stakeholders. A NMC Partners facilitator guides the team through an evaluation of its responses, and discusses refinements that will improve the process.
This real-life simulation accelerates team involvement and improves preparedness far beyond what can be achieved by other methods. Put your plan and team to the test before a real crisis occurs.
Impact Mapping
Impact Mapping charts
which media has the greatest impact on an
organization’s story, so that efforts can be
targeted for maximum effect and efficiency.
What media is important to your
organization? Which blogger makes a
difference? Who gets it right and who gets
it wrong? Impact Mapping provides a strategy
to ensure that a company’s story is told,
and retold, correctly. We communicate to the
exact media necessary to influence your
target audiences, to correctly tell your
story.
How the Process Succeeds:
• Defines the target audience for your
communications
• Defines how those audiences get
information about you
• Establishes the relative importance for
each medium used
• Establishes media and influencer
communication priorities
• Monitors and refines the Impact Map over
time
Street Talk
Does the financial community understand your company’s story? Do they believe in your management? How do you measure their perceptions? Without a story behind the numbers, all you have is numbers and if there’s a blip in the numbers, your company’s stock and loyal investors will pay the price.
StreetTalk is unique program that researches and analyzes what the financial community says and believes about your company. You’ll learn:
• How the street understands your story
• What effect the media has on your company’s stock
StreetTalk helps you effectively build shareholder value through targeted, proactive efforts with the media and analysts who matter most. StreetTalk is a tool your competitors don’t want you to know about.
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Crisis Communications
Not every drama becomes a crisis. A problem becomes a crisis when the media or another entity start paying attention to it, amplifies it, and matters escalate rapidly out of your immediate control. This can happen quickly, or may be a slowly building pressure. Either way, if the focus is driven by outside parties, it’s a crisis. How an organization responds is often more important than what the original issues was.
NMC Partners has successfully dealt with a variety of crisis situations, including hostage situations, workplace violence, activists’ demonstrations, eminent domain claims and Supreme Court rulings. We have the expertise and the objectivity to lead a considered, rational response to whatever threat may present itself.
NMC Partners’ Crisis Team helps clients prepare and respond effectively when crisis strikes. The team includes former journalists, government and legislative aides, attorneys, public opinion polling researchers, issue advocates and a variety of other professional. We’ll quickly assemble the team best suited to your challenge, and execute a program to protect your company’s reputation.
Media Training
This comprehensive one-day workshop will
help you:
• Establish and prioritize your company’s media goals
• Identify specific audiences for specific messages
• Train your participants to deal confidently with any media
opportunity
• Create consensus on your company’s communication
strategies
Media training will enable any member of your team, from CEO
to product manager, to tell your company’s story confidently
and consistently, whether it’s The Wall Street Journal or
Insurance Journal.
If building, improving, preserving and protecting your image
and your company's reputation through the media is your job,
then contact us today.
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